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	<title>Business Management &#8211; Harbak</title>
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	<title>Business Management &#8211; Harbak</title>
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		<title>How To Categorise Your Clients and Why You Need To Do It</title>
		<link>https://harbak.com.au/categorise-clients-need/</link>
				<pubDate>Wed, 31 Jan 2018 23:40:34 +0000</pubDate>
		<dc:creator><![CDATA[harbakuser]]></dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Harbak]]></category>
		<category><![CDATA[Outsourced Management]]></category>

		<guid isPermaLink="false">https://harbak.com.au/?p=1532</guid>
				<description><![CDATA[<p>The post <a rel="nofollow" href="https://harbak.com.au/categorise-clients-need/">How To Categorise Your Clients and Why You Need To Do It</a> appeared first on <a rel="nofollow" href="https://harbak.com.au">Harbak</a>.</p>
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								<content:encoded><![CDATA[<div class='avia-image-container  av-styling-    avia-align-center '  itemscope="itemscope" itemtype="https://schema.org/ImageObject"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https://harbak.com.au/wp-content/uploads/2018/02/categorsing-clients.jpg' alt='Categorising the right customers - Harbak Business Advisory and Consultancy' title='categorsing-clients'   itemprop="thumbnailUrl"  /></div></div>
<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock '   itemprop="text" ><h2 style="font-size: 20px;">Without consumers, you go out of business. It’s pretty simple!</h2>
<h2 style="font-size: 20px;">Having said that, looking after them can be hard work. Some clients are great to deal with, but others can cause endless sleepless nights.</h2>
<div style="text-align: justify;">Whilst your clients are all important, not all clients are alike, and the characteristics of client groups are quite different. So, it’s important to tailor your strategies and methods for each group.To do this, it’s important to segment your clients to help you understand which groups represent the most value to your business by categorising their most relevant characteristics e.g. needs, attitudes, behaviours, and location. Segmenting your clients will help you identify your most profitable segments with target services and communications. The 80-20 rule states that 80% of a business’s profits come from 20% of their customer base.</p>
<h3>Ideal Customer Profile</h3>
<p>To start, you can create an &#8216;Ideal Customer Profile&#8217; to help identify your target customers. This can be done by discerning the value of each client by their economic value and their associated needs. A useful segmentation method is the A-B-C-D Client Model which can then be compared to your ideal customer profile:</p>
<ul>
<li>
<h4 style="color: #d61f25;">A-List Clients</h4>
<p>These are the clients that you love working with and who love working with you. They are the first ones to refer you and are the clients generating a significant portion of your revenue. They also see the value in what you do and want a quality service, and are happy to pay for it. Look after these!</li>
<li>
<h4 style="color: #d61f25;">B-Class Clients</h4>
<p>These are your middle of the road customers where you only handle a small portion of their work. Despite this, this group has the potential to be developed into A Class client providing revenue in the future.</li>
<li>
<h4 style="color: #d61f25;">C-Class Clients</h4>
<p>C Clients are ok to work with, but may not be particularly profitable, and don’t individually contribute much value to your company.</li>
<li>
<h4 style="color: #d61f25;">D-Class Clients</h4>
<p>It’s probably time to say goodbye to these clients as they are causing you more pain than its worth. This group are late payers, low revenue and require a lot of effort. This can be a tough call when you are in start-up phase, however, this category of client is not where you need to spend your time in the long term.</li>
</ul>
<p>It’s simply about putting your effort where you will most likely gain success. Once you have categorised, then it’s about drafting and implementing client management plans that ensure the “A’s” remain “A’s” and have actions to turn “B’s” into “A’s”.</p>
<p>Sometimes it’s hard to be objective about your clients when you have had a long and personal history with them. However, Harbak has over 15 years’ experience in business development and can help you define your clients into the above categories. Segmenting your clients also helps you know what to look for to attract more of these clients in the future, as you become more aware of the qualities you are looking for.</p>
<p>The Harbak team recently completed such an exercise for a small engineering firm that works in the infrastructure and mining sectors. Our objective eyes and our collaborative approach allowed us to secure more opportunities for the business. In the coming weeks, we will develop targeted sales and marketing strategies for each group. In doing so, our clients can focus their time and resources on satisfying their best clients, resulting in more referrals and an even longer A-List. We may be able to work with you too!</p>
</div>
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<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock '   itemprop="text" ><h5 style="text-align: center;">Related Article &#8220;<a href="https://harbak.com.au/need-conduct-client-audits-business-development/">Why You Need to Conduct Client Audits</a>&#8220;</h5>
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<div style=' margin-top:10px; margin-bottom:30px;'  class='hr hr-custom hr-center hr-icon-yes  '><span class='hr-inner   inner-border-av-border-fat' style=' width:300px;' ><span class='hr-inner-style'></span></span><span class='av-seperator-icon'  aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'></span><span class='hr-inner   inner-border-av-border-fat' style=' width:300px;' ><span class='hr-inner-style'></span></span></div>
<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock '   itemprop="text" ><div style="text-align: justify;">
<p><em><strong style="color: #000000;">Keiran Travers</strong> the Founder and Director of <strong style="color: #000000;">Harbak</strong>. The company provides <a href="https://harbak.com.au/services/business-management/">Business Management</a>, <a href="https://harbak.com.au/services/business-matchmaking/">Business Match Making</a> (Business Development) and <a href="https://harbak.com.au/services/business-advisory/">Advisory Services</a>. </em><em>Harbak offers business management services for entrepreneurs, associations and small businesses. In outsourcing executive and financial management roles, Harbak can assure a low risk, safe pair of hands for this position. <a href="http://www.harbak.com.au/contact">Contact Us</a> at Harbak.</em></p>
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<section class="avia_codeblock_section avia_code_block_0"  itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_codeblock '  itemprop="text" > [avia_codeblock_placeholder uid="0"] </div></section>
<p>The post <a rel="nofollow" href="https://harbak.com.au/categorise-clients-need/">How To Categorise Your Clients and Why You Need To Do It</a> appeared first on <a rel="nofollow" href="https://harbak.com.au">Harbak</a>.</p>
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		<title>Surveying &#8211; When Google Maps Isn&#8217;t Always the Answer</title>
		<link>https://harbak.com.au/surveying-when-google-maps-isnt-always-the-answer/</link>
				<pubDate>Tue, 05 Dec 2017 00:51:48 +0000</pubDate>
		<dc:creator><![CDATA[harbakuser]]></dc:creator>
				<category><![CDATA[Business Management]]></category>

		<guid isPermaLink="false">https://harbak.com.au/?p=1389</guid>
				<description><![CDATA[<p>The post <a rel="nofollow" href="https://harbak.com.au/surveying-when-google-maps-isnt-always-the-answer/">Surveying &#8211; When Google Maps Isn&#8217;t Always the Answer</a> appeared first on <a rel="nofollow" href="https://harbak.com.au">Harbak</a>.</p>
]]></description>
								<content:encoded><![CDATA[<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock '   itemprop="text" ><div style="text-align: justify;">
<h2 style="font-size: 20px;">Surveying is an exact art form that involves the examination and recording of an area and features of a piece of land, including the three-dimensional positions of point, and the distances and angles between them.</h2>
<p>Surveying is an age-old profession establishes the maps and boundaries for ownership and locations, the cadastre is a precise record of property boundaries, and records property ownership, entitlements and restriction. The Certificate of Title, therefore, provides the foundation for land valuation and transfer of property ownership.</p>
<p>This highly valued information is relied upon by the community and business. The cadastral boundary system supports title by supplying the physical definition of title boundaries (and other rights and interests) by licensed surveyors.</p>
<p>The ongoing accuracy of this information is critical. Incorrect data or use of such records would (and has) result in significant errors and disputes.</p>
<p>A few years back, surveyors used a surveyor’s chain and theodolite creating maps and plans.  These plans would be lodged to the Titles office.  Whilst the process of title registration is the same, rapidly changing technology and Google Maps have turned the industry on its head. These advancements allow surveyors to take measurements and report data with increased accuracy in a fraction of the time but have also made it far too easy for amateurs and unregistered surveyors.</p>
<p>The risk of not hiring a licensed professional surveyor is the equivalent of googling symptoms when you are sick, and people run the risk of building a house extension or installing drainage pipes that are incorrect, and not in line with the approved plan. This can be detrimental to future development and dramatically hinder the value of the land and even prevent the sale of the property.</p>
<p>In an industry threatened by technology, it is increasingly important for surveyors to stay relevant. Surveyors need to embrace new technologies and become industry leaders in how to use technology correctly whilst ensuring professional standards are maintained.</p>
<p>Licensed Surveyors continue to hold a critical place in the production of accurate and precise mapping information.</p>
<p>An organisation that is already embracing the changes within the surveying industry is the Queensland Spatial and Surveying Association (QSSA). An established place for Spatial and Surveying professionals in Queensland, the QSSA combines products and services like Queensland Globe and other applications with economic activity to be a national leader in furthering the spatial and surveying industry. The QSSA delivers quality service for members including:</p>
<ul>
<li>Advocacy for Queenslanders in the spatial sciences industries, by Queensland industry leaders</li>
<li>Continuing professional development for surveyors</li>
<li>Networking opportunities for industry professionals</li>
<li>The sharing of information and keeping members up to date with industry affairs</li>
<li>The nurturing of future leaders in the spatial industry</li>
</ul>
<p>Being geodetic experts already, surveyors have the invaluable skills and critical analysis needed for any team trying to capture reality for the augmented world. So, it’s time to embrace the change, become experts in new technology and save the surveying industry.</p>
<p><em><strong style="color: #000000;">Keiran Travers</strong> is the Managing Director of </em><a href="https://harbak.com.au/">Harbak</a><em> and the CEO of the Queensland Spatial and Surveying Association. QSSA provides its members with an opportunity to network face-to-face and online, as well as quality targeted education opportunities. For more information or to become a member, visit the QSSA website </em><a href="http://qssa.com.au/">here</a><em> or email</em> <a href="http://mailto:keiran@qssa.com.au/">keiran@qssa.com.au</a>.</p>
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<section class="avia_codeblock_section avia_code_block_1"  itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_codeblock '  itemprop="text" > [avia_codeblock_placeholder uid="1"] </div></section>
<p>The post <a rel="nofollow" href="https://harbak.com.au/surveying-when-google-maps-isnt-always-the-answer/">Surveying &#8211; When Google Maps Isn&#8217;t Always the Answer</a> appeared first on <a rel="nofollow" href="https://harbak.com.au">Harbak</a>.</p>
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		<title>How An Outsourced Manager Can Benefit Your Business</title>
		<link>https://harbak.com.au/how-an-outsourced-manager-can-benefit-your-business/</link>
				<pubDate>Tue, 31 Oct 2017 04:46:58 +0000</pubDate>
		<dc:creator><![CDATA[harbakuser]]></dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[On Demand CEO]]></category>
		<category><![CDATA[Outsourced Management]]></category>

		<guid isPermaLink="false">https://harbak.com.au/?p=1233</guid>
				<description><![CDATA[<p>The post <a rel="nofollow" href="https://harbak.com.au/how-an-outsourced-manager-can-benefit-your-business/">How An Outsourced Manager Can Benefit Your Business</a> appeared first on <a rel="nofollow" href="https://harbak.com.au">Harbak</a>.</p>
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								<content:encoded><![CDATA[<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock '   itemprop="text" ><div style="text-align: justify;">
<h2 style="font-size: 20px;">On demand CFO’s and General Managers are revolutionising the fast growth of small to medium-sized businesses in Australia, enabling entrepreneurs to focus on their personal strengths and outsource the everyday stuff that they hate doing.</h2>
<p>I have been providing small to medium-sized businesses with on-demand business management services for several years, working closely with NFP associations and SMEs that want to grow fast.</p>
<p>There are a number of different outsourced management roles that Harbak can provide:</p>
<ul>
<li>CFOs – Managing the overall financial health of the business</li>
<li>General Business Management across staff, sales, marketing and administration</li>
<li>Everyday financial management, reporting on the company balance sheet and profit &amp; loss</li>
<li>Business development (<a href="https://harbak.com.au/services/business-matchmaking/">see our Business Matchmaking Service</a>)</li>
<li>Client Management – Development of focussed client management plan that indicate where your clients are going to spend their money and how you can secure that work</li>
</ul>
<p><strong>Here are some key benefits to outsourcing your general management positions:</strong></p>
<ul>
<li>Entrepreneurial business owners can focus on what they do best, which is often driving the opportunities for growth, whilst the outsourced General Manager manages the day to day running of the operations</li>
<li>Outsource your weaknesses – many entrepreneurs go cold at the thought of balance sheet, P&amp;Ls and company financial, outsourcing an on-demand CFO can ensure that the right information is provided to ensure the best business financial decisions are made</li>
<li>Consider the strengths your team right now and augment those skills with outsourced specialists. You’ll be surprised at how cost effective this can be. Often an outsourced role will complete the task set in half the time of a full-time person.</li>
<li>An Outsourced GM, allows you to concentrate on what you enjoy and can be highly cost-effective – You don’t have to worry about paying Super, Holidays and Sick Pay etc.</li>
</ul>
<p><em><strong style="color: #000000;">Keiran Travers</strong> is the Founder and Director of <strong style="color: #000000;">Harbak</strong>. The company provides <a href="https://harbak.com.au/services/business-management/">Business Management</a>, <a href="https://harbak.com.au/services/business-matchmaking/">Business Match Making</a> (Business Development) and <a href="https://harbak.com.au/services/business-advisory/">Advisory Services</a>. Harbak offers business management services for entrepreneurs, associations and small businesses within mining, waste management, construction and engineering industries. In outsourcing executive and financial management roles, Harbak can assure a low risk, safe pair of hands for this position. <a href="https://harbak.com.au/contact/">Contact us</a> for an appointment today.</em></p>
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<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock '   itemprop="text" ><h5 style="text-align: center;">For Additional Resource Check Out &#8220;<a title="Permanent Link: Melbourne Cup to Australia Day – How to Maintain Your Business Bottom-line" href="https://harbak.com.au/melbourne-cup-to-australia-day-how-to-maintain-your-business-bottom-line/" rel="bookmark">MELBOURNE CUP TO AUSTRALIA DAY – HOW TO MAINTAIN YOUR BUSINESS BOTTOM-LINE&#8221;</a></h5>
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<section class="avia_codeblock_section avia_code_block_2"  itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_codeblock '  itemprop="text" > [avia_codeblock_placeholder uid="2"] </div></section>
<p>The post <a rel="nofollow" href="https://harbak.com.au/how-an-outsourced-manager-can-benefit-your-business/">How An Outsourced Manager Can Benefit Your Business</a> appeared first on <a rel="nofollow" href="https://harbak.com.au">Harbak</a>.</p>
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